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FREELANCE
CREATIVE DIRECTOR
*
specialising in brand experiences
and live events
* with a vibrant imagination and
quiet passion for bold ideas
How I help creative teams around the world
EVENT STRATEGY
​
Insights + approach
Creative concepts
Campaign + comms plan
EXPERIENCE DESIGN
​
Live + hybrid events
Full attendee journey
Interactive experiences
ART DIRECTION
​
Digital
Environmental
Presentation design
STORYTELLING
​
Writing + narratives
Presentation development
The pitch
Some of the brands I've designed experiences for
INSIDE INFO
Kickstarting in 2006, I spent the first 9 years of my career designing and delivering events in destinations around the world – first in Production, then crossing over to Creative in 2010.
I've been lucky enough to live in London, New York, Los Angeles, San Francisco and San Diego – and have picked up a few industry awards along the way.
Since becoming a freelance Creative Director in 2015, I’ve switched gears to focus purely on the ideas process, art direction and storytelling, acting as a creative resource or ‘utility’ for my agency clients. I spend most of my time helping to lead, develop and write pitches or driving forward the creative, experience design and visual approach at the early stages of live projects.
I love to connect dots, reach those breakthrough 'a-ha!' moments, and daydream about creative/life/future possibilities. I find myself most inspired by installation art, live music, natural landscapes, and immersive experiences.
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